Blog posts

New year, new Beacon!

Chris Houghton
January 25, 2023

We're really excited to introduce you to our brand new look!

We've been working really hard behind the scenes to bring the Beacon brand bang up to date. As you'll have seen already, we have a new logo, new website, and new colour scheme - it's all had an upgrade.

Charities tell us tell us every day that Beacon is the most intuitive CRM they've ever used - our new new look is here to make it delightful.

Of course, behind the scenes we're the same organisation, and we have the same goals. We still believe charities deserve the most innovative products and best possible customer experience, we still believe that technology can be a force for good, and we're still driven to make a genuine difference to the charities we work with.

And what we do hasn't changed either: we help charities using inadequate, outdated, and overcomplicated technology, to start running like clockwork, by giving them a brilliant CRM.

We think our new brand reflects all of this way better.

Our new logo

Here's our new logo which you'll be seeing all over the place:

Our new logo is fun and dynamic, but also reflects our focus and love of our name. We like being "Beacon" - a guiding light in the tech world.

Our new website

We've completely rebuilt our website from scratch to better communicate who we are, and what makes Beacon special. Our new tagline, "Transform how your charity works", is all about using technology to improve both day-to-day operations and something more fundamental at the heart of the organisations we work with. We have found that our customers are able to simplify and streamline their whole organisations.

A lick of paint in the product

We've also reflected our new brand within Beacon itself. You'll see a new colour scheme, and a change to some styling to bring everything together. No functionality is affected - all of the updates are purely aesthetic!

As part of our ongoing effort to make Beacon a delight to use, you'll likely spot further improvements in the coming weeks.

I hope that you like our new brand, and at the very least I hope that you can grow to love it as much as we do!