Beacon rated #1 in Fundraising Magazine’s 2025 CRM survey

Fundraising Magazine runs an annual survey of the UK charity CRM universe. The 2025 survey was completed by 453 charities, covering a wide range of incomes.
     

We've been granted permission to reprint the key findings of the survey here. You can also download the full results which includes insight into the current charity CRM space, an analysis of how charities are using AI, and commentary from providers on how AI is shaping the CRM landscape.

Here are the key rankings:

How do you rate your CRM software?

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How do you rate your CRM software supplier?
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A changing landscape

The charity CRM space has seen lots of change in the past 12 months but, as always, our mission remains the same: to help charities run like clockwork with the very best technology. In the last year we've built Beacon AI - genuinely useful AI features available to all, to save charities time every single day. We launched Beacon Data Warehouse, giving charities the confidence to scale with ease, Beacon Time Machine, Address autocomplete as well as 758 other updates. All of which are laying the foundations for some really exciting developments coming later this year.

As for the wider charity CRM landscape, Donorfy was acquired by The Access Group. We certainly didn't see that coming! While big changes like this can feel unsettling, don't worry. We’re not about to sell to Blackbaud or some private equity firm. Beacon is, and will remain, independent.

A huge thank you!

This year we welcomed our 1,000th customer, and we’re truly humbled by the continued vote of confidence the sector has given us, voting Beacon the #1 CRM for charities for the sixth year in a row. We'd like to send a huge thank you to our customers - it’s a privilege to be a part of your journeys and to support the incredible work you do.

You can download the full article from this link.

If you're not a Beacon customer and would like to learn more about how Beacon could work for you, please get in touch.