Fundraising Magazine, runs an annual survey of the UK charity CRM universe. The 2025 survey was completed by 453 charities, covering a wide range of incomes.
Compare CRMs
Compare the leading CRM providers and see how they measure up against the criteria that matter to you: Includes 'most recommended', 'integration with your website', and 'ability to customise'.
What to expect
Compare Salesforce, Donorfy, CiviCRM, Harlequin, GoodCRM, Raiser's Edge and more. Includes commentary from charities on how they're using AI right now, and from providers on current and future developments in AI and CRM
Independent data
Independently collected survey data, analysed by Fundraising Magazine's Ian Allsop. Republished here with permission. Find out what the experts think about the modern charity CRM landscape.
What's included?
You'll learn:
Which CRM is most recommended
How does Salesforce compare to Microsoft Dynamics
How often should you be reviewing your CRM
How AI is shaping the landscape, and how charities are using it
