Sales Development Representative (SDR)

At a glance

• Salary: £31,203 base (£39,004 OTE, including £7,801 commission at target)
• Hours: A four-day week, Monday to Thursday, with every Friday off
• Pension: Beacon matches 1.5 times your pension contribution, up to 10% from Beacon
• Location: Our office at 4-6 New Inn Broadway, London EC2A 3PR
• Reporting to: SDR Team Lead
• Start date: 19 January 2027
• Closing date: 31 December 2026, though we review applications as they arrive and may close the role sooner
• Visa sponsorship: We are unable to offer sponsorship for this role, so you'll need to have the right to work in the UK.

The role

You'll join the sales team as an SDR, booking demos for our Customer Development Managers (CDMs). Those demos come from three sources: cold outbound to charities that haven't come across Beacon yet, warm leads from charities that have spoken to us before or joined our webinars, and inbound enquiries from our website. Your SDR Team Lead will coach you day to day, and you'll take part in the sales team's regular Thursday development sessions, which draw on the Sandler method.

What you'll do

• Research priority charities, including contacts from sector events and target lists you build yourself, and reach them with tailored outreach by phone, email, LinkedIn and video.
• Re-engage charities that have spoken to us before, and follow up people who have joined our webinars or downloaded our content.
• Make cold calls every day and work through the early objections that come with them until you've earned the right to ask questions.
• Run discovery calls that find out what isn't working for a charity and why fixing it matters to them now.
• Qualify every lead carefully, including the intro calls that come in through our website, so that the demos you book give CDMs time with charities that are a strong fit.
• Meet your daily activity goals and your monthly targets for demos booked.
• Manage your pipeline in Beacon, which we use to run our own sales process.
• Work with Marketing on targeted outreach and represent Beacon at sector events.

What we're looking for

The best outbound SDRs are methodical and curious, and they keep going on days when the calls go badly. We're looking for someone commercially driven who wants to master outbound sales at a company dedicated to doing good.

• A record of hitting targets in a role where you called people who weren't expecting to hear from you, whether as an SDR or BDR, in telefundraising, in recruitment or somewhere similar.
• The confidence to contact people you don't know, and the curiosity to keep a first conversation going until you know whether we can help.
• A friendly manner alongside the commercial confidence to question how a charity does things today, since part of Beacon's brand is being smart and charming with the charities we work with.
• Clear, persuasive written English, and the ability to write tailored cold outreach that gets replies.
• Openness to coaching and an interest in learning a structured sales method; we train in Sandler.
• An interest in technology and the ability to understand what a piece of software does for the people who use it.
• An interest in the charity sector and the difference it makes.

If you meet most of these but not all, we'd still like to hear from you: we know great people don't always tick every box.

About Beacon

Beacon is a growing technology company building the best nonprofit CRM in the world. Chris and David, both software engineers, founded Beacon in 2017 to build a new kind of charity CRM using modern technology and design. More than 1,800 charities around the world now run their core technology on Beacon, working in areas from animal welfare and human rights to disaster relief and cancer support.

Doing good is at the core of our mission, and we're also profitable and owned by our founders, so we can aim for long-term, sustainable growth without outside investors pushing for a quick return.

In Fundraising magazine's 2026 survey, we scored 4.9 out of 5 for customer service, and 97% of our customers said they would recommend us. You can watch a short demo of Beacon and read about our features on our website.

Benefits

• A four-day week, Monday to Thursday, with standard-length days and every Friday off.
• Six weeks (24 days) of holiday a year, plus bank holidays.
• A £60 bonus for every day of holiday you take, worth £1,440 a year on the full allowance, because we want you to take it.
• A fully paid six-week sabbatical every five years.
• A proper pension where Beacon matches 1.5 times your contribution, up to 10% from Beacon
• EMI-qualifying share options, so you own a piece of the company.
• A guaranteed pay rise every 12 months to keep pace with inflation.
• Private health insurance with routine dental and optical cover.
• Twelve weeks of parental leave at full pay, the same for every parent regardless of gender or circumstances.
• A cycle to work scheme.
• Work that supports the charity sector, since every one of our customers is a charity.
• An employer that is climate positive, going further than carbon neutral.

Working together

As a team we prefer to be together in our office, and we'd want you to join us there, so this isn't a remote role. We offer flexible working hours, and while your usual place of work will be the office, you can work from home when you need to.

If you don't currently live within a commutable distance of our London office, Beacon may be able to support your relocation; chat to your hiring manager to find out more.

Hiring process

1. Apply with your CV and either a cover letter or a two-minute video or voice recording.
2. A 30-minute phone interview.
3. A one-hour video interview with our Sales Manager and SDR Team Lead.
4. A three-hour final stage at our office, where you'll do some practical exercises and spend time with the team to see how we work.

Our office is wheelchair accessible. If travel costs would stop you attending the final stage in person, we'll cover them, and if there's anything we can do to make any stage more accessible for you, please let us know.

Diversity

We want to help address the tech sector's diversity problem, and we consider building a diverse and representative team critical to our success. Salaries are banded, so everyone doing the same job is paid the same and can see how their pay will progress. Pay across the company, including executive pay, is transparent. We encourage everyone with the skills this role needs to apply.