Run a Gift Aid declaration campaign

Updated 9 months ago

All hands in gift aid

Having Gift Aid declarations from your donors is key to maximising your rebates from HMRC and claiming the full amount you're entitled to. In fact, we discovered that most charities are missing out on an 50% extra Gift Aid - so we wrote all about claiming missing Gift Aid in this blog post.

Just like you might run a campaign to raise funds, you can also run a campaign to increase your Gift Aid declarations. With Beacon forms, all you need to do is send out the link to your form and the rest will happen automatically - no data entry, no searching for payments to then add to a claim, Beacon will take of it for you!

  1. Create a campaign (Optional)
  2. Create a form to collect declarations
  3. Find people who don't have Gift Aid declarations
  4. Send the link to your form
  5. What happens next

link Step 1: Create a campaign (Optional)

If you plan to regularly run Gift Aid declaration campaigns, and would like to track the effectiveness of each compared to the others, you can create a Campaign.

help_outline If you just want to see the number of Gift Aid declarations over time, you won't need to create a campaign, and can simply create a chart.

  1. Head to Campaigns in your sidebar
  2. Click Add campaignAdd campaign
  3. Give your campaign a title (such as 'Gift Aid declarations July 2020), and any other relevant details. Click Create.
  4. Go to Gift Aid declarations in your sidebar

help_outline Can't see Gift Aid declarations in the sidebar? Click here to learn how to make it visible.

  1. Create a new field called 'Campaign', with the type 'Point to another record', and select 'Campaigns' from the 'Add types' dropdown.Campaign field

check_circle_outline Click to learn more about campaigns in Beacon.

link Step 2: Create a form to collect declarations

Creating a dedicated Gift Aid declaration form is the the same as creating any other form:

  1. Go to Forms in your sidebar, and create a new Signup formCreate a gift aid declaration form
  2. Follow the steps here to add a Gift Aid declaration section to your new form
  3. If you created a campaign in Step 1, add that campaign in the fixed data section for Gift Aid declarationsGift aid declarations campaign fixed data
  4. (optional) Embed the form in your website

link Step 3: Find people who don't have Gift Aid declarations

You could send out your form to all the contacts in your database, but you'll likely already have declarations from many of them so it's usually best to target just those who haven't given you one yet.

  1. Go to your People records
  2. Filter people for those whose number of 'Related Gift Aid declarations' is 0. In plain English, this will show us a list of people who don't have a declaration in Beacon.Filter for people without Gift Aid declarations
  3. (optional) Add any additional filters you would like. For example: only people with donation type payments (your existing donors), people with donations over a certain value, excluding trust or business contacts etc.

link Mailchimp or dotdigital

help_outline See our guides on connecting Mailchimp and dotdigital if you haven't already enabled these apps

  1. Select all the people in Step 3.
  2. Click the bulk actions menu (the three dots), and then Export to Mailchimp or Export to dotdigital
  3. Add a tag for Mailchimp subscribers, or add to a specific dotdigital address book, so you can identify them.
  4. Open your Mailchimp or dotdigital account, create your email campaign, and include the link to your new form

link Direct postal mail

If you'd prefer to send letters to some or all of your campaign targets, you can use Beacon's documents feature to create a 'mail merge' with your donors' details. Be sure to include the link to your Beacon form, and possibly a contact number to call if they'd rather give their declaration over the phone (you'll need to manually add the declaration).

link What happens next?

Once a person has submitted a Gift Aid declaration, any payments that were otherwise eligible will immediately be added to the current open Gift Aid claim, ready to be submitted at the end of the month.Gift aid eligibility missing declarationGift aid payment eligible

You'll see the 'Gift Aid claim' and 'Gift Aid declaration' fields automatically populate once the payment has met all the eligibility criteria.Gift Aid claim and declaration


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