Marketing Manager

About Beacon

At Beacon we’re a growing technology startup building the best nonprofit-focused CRM in the world. We passionately believe in the power of technology to make a difference.

Chris and David founded Beacon in 2017 to build a new kind of charity CRM using the latest technology and design principles.

Now over 450 innovative charities around the world trust Beacon to run their core technology infrastructure. Animal welfare, human rights, disaster relief, cancer support - all powered by Beacon. You can see a quick demo of our product, here.

We have doing good at the core of our mission, but we're also profitable, privately owned, and our goals are for long term sustainable growth - not making a quick buck for venture capitalists.

At Beacon we're building a great brand on top of a great product that our customers love. In a recent survey by Fundraising magazine we were rated 4.9/5 on functionality, 5/5 on ease of use, and 100% of our customers would recommend us!

You'll be joining Beacon at a really exciting point in our journey. Our new brand identity and website launched in January 2023 and this is our first dedicated marketing role.

Responsibilities

Your focus will be on delivering qualified leads into the Beacon sales pipeline, with the goal of doubling this pipeline over the next 12 months. You'll do this by working directly with the founders, across multiple marketing channels, to design and implement strategies for acquiring new leads.

You will:

• Design, implement, manage, and evaluate online paid advertising campaigns (primarily Facebook and Google AdWords)
• Develop Beacon's automated email nurture campaigns
• Own and develop the Beacon website to drive more qualified leads, using Google Analytics to evaluate performance
• Create marketing assets (e.g. visual ad content, E-books, case studies, evergreen blog posts), collaborating with designers and copy writers where needed
• Write snappy content that delivers a consistent voice for the Beacon brand
• Manage Beacon's blog, newsletter, and social media accounts
• Collaborate with the founders and other stakeholders to align the Beacon marketing strategy with product, sales, and customer success

Requirements

You’ll have relevant experience with - and a passion for - content marketing, demand generation, and designing and executing marketing campaigns at a B2B SaaS company. You'll be an all-rounder and self-identifying generalist who is familiar with growth, product, and content marketing. You’ll be able to help set our marketing strategy, as well as roll up your sleeves to execute on it.

You'll need:

• Experience at a B2B SaaS company is absolutely essential
• Experience of using digital marketing tools like Mailchimp, Google Analytics, and running digital advertising campaigns
• Experience of deploying content marketing as growth tool in a B2B SaaS context and deep appreciation of the role of SEO
• Experience with Canva, or similar design tool
• Strong track record of delivering revenue growth
• Eagerness to get stuck in and to take a hands-on approach
• Flawless written English, with the ability to write charming and pithy prose
• Have an all round marketing, industry knowledge and commercial understanding
• Comfortable working in an agile way with Product and Engineering colleagues
• Keen understanding of the metrics used to track growth at a B2B SaaS company

Bonus points for:

• Experience with automation tools like Zapier
• Experience of product led growth concepts and driving leads from a free offering
• Experience with Intercom, CRM in general, and the charity sector

Benefits

• Our customers are all charities - you'll get to build your career whilst having a genuinely positive impact on the world
• Four day work week. Our working model gives everyone a 3 day weekend, every week.
• We'll give you 6 weeks (24 days) of holiday every year, plus bank holidays
• Taking time off is important. And we really mean it: We'll pay you a £60 bonus for every day of holiday you take
• Banded salary system so that everyone is paid the same for doing the same job, and compensation growth within the organisation is clear.
• Guaranteed pay rise to adjust for inflation every 6 months
• Beacon is climate positive (beyond carbon neutral), so your employment won't hurt the planet. Learn more
• Flexible working hours and the ability to work from home when needed
• A proper pension - we'll match 150% of your pension contributions (up to 10%)
• Private health insurance with routine dental & optical cover
• Modern parental leave policy (12 weeks at full pay, and it's the same for everyone, regardless of gender or circumstances)
• Cycle to work scheme

Covid and our office

As a team we prefer to be together in our office (113 Shoreditch High Street) and we'd want you to join us - so this is not a remote role.

We passionately believe in doing our part to address the tech sector's diversity problem

We believe that in building diversity we build strength.

We encourage everyone with the required skills to apply, we consider building a diverse and representative team to be critical to our success, and we actively pursue building a more diverse team.

We have a banded salary system to ensure that nobody is paid differently for the same role. Salaries across the organisation, including executive pay, are entirely transparent.

Our parental leave policy provides for 12 weeks of full pay, and can be taken by any parent, regardless of their new parenting circumstances.

We take tremendous pride in working directly with customers who work to create a more equal society like Equality Now, Bloody Good Period, and African Gifted Foundation.

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